About

The SVG Europe Sports Broadcasting Fund is a sister organisation to the SVG Sports Broadcasting Fund which partnered with the Alma Foundation, a 501(c)(3) non-profit, to launch the industry’s first charity fund dedicated to providing assistance to industry professionals and their families in need.

SVG Europe has launched the Wellbeing Fund, a new initiative that will provide financial aid for people working in European sports broadcasting and production who require mental health support, therapy or counselling as a result of the COVID-19 pandemic.

The Fund, underwritten by Sony Professional Solutions Europe, will provide up to €400 per person towards the cost of psychological wellbeing services.

“SVG Europe is proud to be able to launch the Wellbeing Fund with The backing of Sony,” says Joe Hosken, SVG Europe, general manager. “It could not come at a more opportune time. The increase in demand for mental health services across Europe has come as an unwelcome byproduct of the pandemic. With Sony’s help, SVG Europe can now play its part in supporting the mental health of the sports production community.”

To apply for funding, applicants will need to go through a three-step process.

  1. Find a qualified mental health professional using the website for EuroPsy (or European Certificate in Psychology), a European standard of education, professional training and competence in psychology set by the European Federation of Psychologists’ Associations. There is a register of EuroPsy psychologists with national listings of certificate holders that can be consulted by any person or organisation seeking the services of a qualified psychologist and the registry can be accessed here https://www.europsy.eu/search-psychologist
  2. Schedule your appointment as necessary and fill out an online application form that can be accessed above. Applicants will need to provide the name and contact information of a co-worker or supervisor who can verify your position in the industry.
  3. Once the application has been received, a representative from the Wellbeing Fund will be in touch to arrange for reimbursement of up to €400 worth of visits.

Please note the applicant’s name and identity will remain private throughout the process and personal information will only be made available to the person on the Wellbeing Fund team who receives the application and the Fund manager who will contact the applicant for Fund distribution processing.

Ken Kerschbaumer, SVG Europe editorial director and SVG Europe Sports Broadcasting Fund director adds: “The Fund is a response to the deepening COVID-19 pandemic which is causing emotional strain for those who are still able to work, those who have been made redundant, or those who simply cannot work because an underlying condition makes them vulnerable to serious complications if they fall ill with COVID-19. We hope that it can help as many people within our community who need it as possible.”

For more information, contact: Joe Hosken or Ken Kerschbaumer.


The SVG Europe Sports Broadcasting Fund (KBF) is managed by the King Baudouin Foundation. The King Baudouin Foundation’s articles of association featured in the appendices of the Moniteur Belge (the official Belgian journal) of 31 December 1975. For more information on KBF please click here.